AR: Future of Product Development

Augmented Reality, also known as AR for short, is becoming more and more important these days. Their use, for example, already brings an enhanced shopping experience for customers in many online shops. But this technology not only offers many advantages for the customer experience. Augmented reality technology is also becoming increasingly important in product development. In this post, the Mako-Technics team takes a closer look at some benefits for product development.

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Augmented Reality (AR) and Virtual Reality (VR): The Importance is Growing

Virtual reality (VR) was only a niche product for a long time. In recent years, however, it has become increasingly important in parallel with augmented reality AR. A wide variety of industries can benefit from both technologies in many different ways. Because the development and manufacture of products is made much easier by them. On the one hand, processes and workflows can be made more efficient through digitization.
On the other hand, both technologies can also improve human collaboration enormously.

Direct Interaction with the Product

The corona pandemic has made one thing clear. If teams involved in the manufacturing process or customers cannot interact directly with a product, market launches are often significantly delayed. The risk of a market launch also increases significantly. This is where AR solutions help enormously. Because this technology enables employees to interact directly with a product regardless of location. Customers can also experience the product much better after its release than just looking at it from a photo in an online shop. We would be happy to show you here what other possibilities open up with such a digital product view.

Other Advantages of this Technology

As mentioned at the beginning, augmented reality offers many advantages for product development. We would like to summarize some of them for you below.

• AR provides more flexibility with reduced effort in the development of prototypes
• Product defects can be detected earlier
• Product optimization becomes more efficient
• Better visualization of products in presentations
• Shortened development time possible
• Development costs can be minimized
• Risks can be minimized

Optimize AR data with Reverse Engineering

The Mako-Technics team is an expert in the field of reverse engineering. Our service also helps companies to optimize data sets for augmented reality applications. On the one hand on their quality, on the other hand on the file size. Do you have further questions about this exciting topic of the future? Contact us anytime! We look forward to your message and will be happy to advise you.

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